Product MailDrip
MailDrip is an email marketing platform that helps small and growing businesses, creators and personal brands create, send and manage campaigns without complexity.
Details
- Role
- Product design intern, then lead designer
- Team
- Led and mentored Charisol's design team, working with product and engineering
- Timeline
- Dec 2021 – 2025
- Scope
- Dashboard redesign, email builder, campaign, contact and instant email flows
- Status
- Live
Problem Too simple or too complex
Email tools are either too simple to scale or too complex for everyday users. MailDrip needed to sit in the middle.
Solution Scalable simplicity
I redesigned the dashboard and designed the email builder, campaign, contact and instant email flows, keeping them guided and clean as features grew.
Result Clients won and kept
Easier sending and campaign creation helped Charisol close and retain several clients.
Impact
Intern → Lead
Grew with the product
From design intern to lead designer
~3 years
Leading the design team
Training and mentoring Charisol's designers
Several
Clients won and kept
Through easier sending and campaign creation
Context
Powerful tools without enterprise friction.
MailDrip is an email marketing platform that helps businesses create, send and manage email campaigns without complexity. It was designed for small and growing businesses, creators and personal brands that need powerful tools but not enterprise-level friction.
I joined the project as a product design intern. About a year and a half later I became lead designer at Charisol and led MailDrip's continued improvement, designing entirely new flows and experiences across most of the product.
Challenge
Email tools are either too simple to scale or too complex for everyday users.
MailDrip needed to sit in the middle.
- Supporting both beginners and growing teams
- Designing for repeated, long-term use
- Making powerful features feel approachable
- Avoiding clutter as features expanded
Priorities
I anchored the experience around three priorities.
- Ease of creation. Setting up a campaign had to feel fast and guided, not technical.
- Clear mental models. Users should always know where they are: campaigns, audiences, automations or analytics.
- Scalable simplicity. The design had to stay clean as features and data grew.
Solution
What I designed.
- Dashboard redesign
- Email builder
- Campaign flows
- Contact flows
- Instant email flows
- Pricing, plans and pay-as-you-go credits
Outcome
A reliable platform for beginners and growing teams alike.
- Faster campaign setup through guided, simplified creation flows.
- Clearer performance visibility for every campaign.
- Clients won and kept. The ease of sending emails and creating campaigns helped Charisol close and retain several clients.
- A scalable foundation for future features.